Dr Pierce

Pierce Aesthetics provides various dental treatments, including cosmetic dentistry, implants, and general dentistry.

The primary challenge faced by Pierce Aesthetics was the lack of a consistent brand image across their digital media channels. They had different color schemes and messaging across their social media profiles, which led to brand confusion and a lack of recognition. Additionally, they lacked engaging content on their social media profiles, resulting in low engagement rates and impressions.

Impresedia started by conducting a thorough analysis of the existing digital media presence of Pierce Aesthetics. We identified the need to create a consistent brand image across all social media channels to improve brand recognition and awareness. We created a one-page brand sheet that outlined the brand’s logo, color scheme, fonts, and messaging to maintain consistency across all channels.

Next, we worked on creating engaging content that would resonate with their target audience. We put together a clean and consistent social media grid that featured a mix of educational posts, before-and-after images, and patient testimonials. The content was optimized for each platform to ensure maximum engagement.

Impresedia’s efforts yielded significant results for Pierce Aesthetics. The engagement rate on their LinkedIn profile increased by 179% over the course of the first year, while Instagram saw a 280% increase in engagement and a 358% increase in impressions.

Impresedia’s efforts helped Pierce Aesthetics enhance its digital media presence by creating a consistent brand image across all channels and creating engaging content that resonated with their target audience. The results speak for themselves, and we are pleased to have been able to help Dr. Pierce achieve his digital marketing goals.