ARCUS Group is a full-service event management company that specializes in event design, production, event programming, and perimeter security. Despite having covered and produced events all over the world, the company had no social media presence. Impresedia recognized that the key to ARCUS Group’s success on social media was to build a clear voice and create unique content specific to the company’s specialty areas. We started by analyzing ARCUS Group’s existing brand and developing a strategy that would help the company stand out on social media.
Impresedia created a content calendar that focused on showcasing the company’s services and expertise in event management. The content was designed to be visually pleasing and showcased the company’s work in a creative way. Impresedia also worked with the company to create a consistent brand voice that would help them stand out in the crowded event management industry.
