It’s Worth it

It’s Worth It is a lifestyle movement all about seeking adventure. The brand was struggling to gain traction on social media, specifically on TikTok. They approached Impresedia to help them grow their TikTok following and increase their brand awareness.

Impresedia recognized that the key to It’s Worth It’s success on TikTok was to target a specific audience that was most likely to engage with their content. The agency designed a targeting strategy that focused on the interests and behaviors of the target audience.

The agency utilized TikTok’s advertising platform to create targeted ads that would appeal to the target audience. The ads were designed to showcase It’s Worth It as a lifestyle movement that encourages people to seek adventure and try new things.

Impresedia’s targeting strategy proved to be effective. It’s Worth It saw their TikTok following grow to over 30,000 followers. The agency was able to find a specific audience that was most likely to engage with the brand’s content, resulting in more efficient use of the advertising budget and effective targeting.